On
Zurich presents LightSpray™
LightSpray™ was revealed to the world for the very first time, not just as a product, but as an experience — where technology, sustainability, and culture converged in a five-day celebration of innovation.
Scope
Five-day immersive launch event for the LightSpray™ shoe at On Labs, Zurich
Bold spatial design to showcase pioneering spray-on shoe technology
Behind-the-scenes access to machines that layer materials directly onto a form, eliminating waste
Curated program of workshops, panel discussions, music, and community runs
Impact
Brought together On’s community, clients, and running culture from across Switzerland
Culinary experience curated by Zurich caterer Gino Miodragovic
Performances by local talents Lou Combo, Daughter in Law, Verycozi, Seyna, and rising star Gigi
Running superstars Dominic Lobalu and Valentina Rosamilia joined daily runs
Treadmill race finale with winners earning a trip to On Labs in Tokyo
More work
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