AKA
The Essence of Japan by Toyota
AKA became a cultural space where Toyota’s Japanese heritage of Kaizen, Monozukuri, and Omotenashi came alive — uniting people through food, design, music, and craft in an atmosphere of harmony and curiosity.
Scope
Concept, naming, identity, and campaign for AKA – The Essence of Japan by Toyota
Development of a brand world designed to spark curiosity, awareness, and connection
Transformation of Zurich’s Utoquai into a cultural pop-up space inspired by Japanese values
Month-long program uniting culinary, cultural, and social dimensions
Interior design embodying restraint, harmony, and hospitality, anchored by the Toyota 2000GT
Impact
663 direct leads via online guest list
Over 600 afterwork guests at AKA
900+ new Instagram followers
866,700+ Reel views
8,900+ website users
15 workshops — all sold out
11 afterwork nights with communities
More work
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