Racing Unleashed
Racing Unleashed is on a mission to make motorsport accessible to everyone, everywhere — blending high-performance simulation with bold, immersive brand experiences. Campbell & Jones was brought in to sharpen the brand presence, reimagine the digital experience, and visually amplify the energy of competitive sim racing across platforms.
Scope
Strategic brand refinement and repositioning
Visual identity refresh for greater consistency and impact
UX concept and digital interface direction for the new website
Strategic sparring partner for the internal brand team
Developed a more focused and competitive brand voice
Delivered a performance-driven web design to elevate the user journey
Created custom motion graphics and modular design assets for cross-channel use
Supported the internal team with structured rollout materials
Impact
Sharper brand positioning in the sim racing and motorsport space
Increased booking experience through an optimised user journey
Stronger brand perception among B2B partners and investors
Improved consistency across all brand environments — from screens to signage
Positive internal feedback from teams across Marketing, Sales, and Lounge Ops
More work
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