On
Energy Hub
To coincide with the Zürich Marathon, On – the Swiss performance brand – launched the Energy Hub: a one-week pop-up space at Europaallee designed to activate its running culture and strengthen community engagement. Campbell & Jones was tasked with turning an empty space into a multi-functional brand environment that feels alive, immersive, and unmistakably On.
Scope
Spatial and experience concept development
Full design & production of the pop-up environment
Program curation and live activation support
Content creation and digital storytelling
Designed an immersive space blending brand, sport, and creativity
Integrated interactive installations, live music, community runs, and partner activations
Curated a photo exhibition that showcased the On mindset in movement
Delivered a space that worked as café, gallery, hangout, and stage in one
Created shareable brand moments through both physical and digital touchpoints
Impact
Over 40,000 visitors throughout the event week
Strong engagement through curated programming (runs, DJs, talks)
High foot traffic converted into community participation
Strengthened On’s presence in its home market with high emotional resonance
Featured across social media with organic reach and user-generated content
More work
Curious about what’s possible for your brand? Book a free strategy session.