On
Energy Hub
Client:
On
Year:
2024
Unit:
Live Experience
Scope
- Spatial and experience concept development
- Full design & production of the pop-up environment
- Program curation and live activation support
- Content creation and digital storytelling
- Designed an immersive space blending brand, sport, and creativity
- Integrated interactive installations, live music, community runs, and partner activations
- Curated a photo exhibition that showcased the On mindset in movement
- Delivered a space that worked as café, gallery, hangout, and stage in one
- Created shareable brand moments through both physical and digital touchpoints
Impact
- Over 40,000 visitors throughout the event week
- Strong engagement through curated programming (runs, DJs, talks)
- High foot traffic converted into community participation
- Strengthened On’s presence in its home market with high emotional resonance
- Featured across social media with organic reach and user-generated content
To coincide with the Zürich Marathon, On – the Swiss performance brand – launched the Energy Hub: a one-week pop-up space at Europaallee designed to activate its running culture and strengthen community engagement. Campbell & Jones was tasked with turning an empty space into a multi-functional brand environment that feels alive, immersive, and unmistakably On.
More work
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