DS Automobiles
Rivoli 1.0
Client:
DS Automobiles
Year:
2023
Unit:
Live Experience
,
Brand Building
Scope
- Brand space concept & interior design
- Full activation strategy: events, partners, digital
- Visual identity for the space and campaign assets
- Content production and campaign rollout
- Coordination of gastronomy, fashion & mobility collaborations
- Designed a premium, Paris-inspired environment blending car culture with lifestyle aesthetics
- Produced 36 curated events: from private dinners to press launches and cultural talks$
- Integrated exclusive partner brands across fashion, cuisine, and design
- Created a narrative-driven space that emphasized DS's values of sophistication and innovation
- Delivered strong visual assets across social media, print, and POS
Impact
- Over 8,000 visitors and high event attendance over 8 weeks
- 1,279 new Instagram followers and 2,000+ newsletter subscriptions
- Strengthened perception of DS as a luxury lifestyle brand in the Swiss market
- Direct lead generation and relationship building with high-end clientele
- Successfully converted showroom traffic into measurable impact – including 1 car sold directly from the space
To elevate its brand presence in Switzerland, DS Automobiles launched the Rivoli – a luxury pop-up showroom at Utoquai 55 in Zurich. The space was designed to express French elegance, innovation, and heritage in an immersive way. Campbell & Jones led the concept, transformation, and activation of this 8-week brand experience
More work
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