DS Automobiles
Rivoli 1.0
RIVOLI was our way of showing that DS is not just a car brand – it's a statement of elegance, culture, and innovation. Campbell & Jones understood that from day one.
Scope
To mark its new brand presence in Switzerland, DS Automobiles partnered with Campbell & Jones to create RIVOLI – a temporary cultural space at Utoquai 55 in Zurich. Over the course of eight weeks, we transformed a blank location into an immersive brand world, celebrating French savoir-faire and innovation. From naming and brand development to visual identity, storytelling, and interior design, C&J led the creative direction of the project. We curated a full program in collaboration with Swiss creatives and partners, building a holistic experience that extended across digital and physical touchpoints.
Impact
RIVOLI was more than a brand activation – it became a vibrant meeting point in the heart of Zurich. The space hosted collaborations with Mode Suisse, Turicum Distillery, The Bottle Shop, Seri Bakery, and chef Gino Miodragovic, attracting a design-savvy audience and positioning DS Automobiles as a cultural stakeholder in the Swiss market. A newly launched Instagram channel gained over 1,000 followers in just two months, while the space welcomed hundreds of visitors, press, and partners – redefining what a showroom can be.
More work
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