Coachbetter

Your are the game

Client:

Coachbetter

Year:

2023

Unit:

Brand Building

Scope

- Strategic brand consulting & repositioning
- UX concept for an intuitive and engaging digital journey
- Design & storytelling to build strong emotional resonance
- Strategic sparring for marketing & business development
- Development of a scalable brand identity for international markets
- Redesign of the full digital ecosystem (website, platform communication)
- Visual simplification while enhancing emotional appeal
- Clear messaging tailored to specific audiences: coaches, clubs, associations

Impact

- Significant uplift in brand perception and trust metrics
- Notable increase in conversion rates across landing pages
- Enabled international expansion with launches in 3 new markets
- Higher visibility and stronger brand recognition among associations and partners

Coachbetter is transforming football coaching worldwide – with smart digital tools for coaches, clubs, and associations. The goal of the project was to strategically reposition the brand and create a digital-first experience that enhances relevance, clarity, and global scalability.