Coachbetter

Client:

Year:

2023

Unit:

Brand.Building

Coachbetter is transforming football coaching worldwide – with smart digital tools for coaches, clubs, and associations. The goal of the project was to strategically reposition the brand and create a digital-first experience that enhances relevance, clarity, and global scalability.

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Scope

Strategic brand consulting & repositioning
UX concept for an intuitive and engaging digital journey
Design & storytelling to build strong emotional resonance
Strategic sparring for marketing & business development
Development of a scalable brand identity for international markets
Redesign of the full digital ecosystem (website, platform communication)
Visual simplification while enhancing emotional appeal
Clear messaging tailored to specific audiences: coaches, clubs, associations

Impact

Significant uplift in brand perception and trust metrics
Notable increase in conversion rates across landing pages
Enabled international expansion with launches in 3 new markets
Higher visibility and stronger brand recognition among associations and partners