BMW Mini
Campaign
We produced a series of cinematic films for BMW MINI in Switzerland, placing brand ambassadors at the heart of the storytelling to create authentic, engaging, and sales-driven content.
Scope
Conception
Art Direction
Video concept & ideation
Content Production (end-to-end)
Strategic planning
Ambassador integration
Impact
Elevated BMW MINI’s visibility in the Swiss market
Stronger emotional connection through ambassador-driven storytelling
Episode with four-time Olympic champion Dario Cologna, filmed in his hometown of Davos with TV presenter Lynn Grütter, highlighting his career and snowy training spots
Adventure-packed film with freeride skier Jérémie Heitz, merging his extreme sports with the perfectly matched MINI models
Boosted audience engagement and supported sales momentum through compelling, story-led content
More work
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