Die Apotheke
Far East
With the concept of «Die Apotheke», Campbell & Jones brought a surprising pre-Christmas speak-easy experience to Zurich. Tucked behind a small noodle shop and accessible only via a weekly rotating password, guests were welcomed into an Asian-inspired, immersive pharmacy spread over 3 floors. Drawing inspiration from the bustling streets of Hong Kong and juxtaposing it with red, shrine-like rooms, we transformed a former jeweler’s store near Bahnhofstrasse into a surreal and unforgettable experience.
Scope
Crafted a secretive, immersive concept that delighted visitors during Zurich’s pre-Christmas season
Innovative cocktails and bar concept
Reimagined a former jeweler’s store near Bahnhofstrasse into an Asian-inspired, visually striking environment
Implemented a hidden-entry system using a weekly changing password to enhance curiosity and excitement
Provided a memorable, interactive experience that encouraged exploration and social sharing
DJ line-up and live karaoke experience
Impact
4 weeks speak-easy pop-up bar & experience
About 6’000 visitors
Left a lasting impression on attendees with a unique and engaging experience
Encouraged curiosity and exploration among guests
Generated positive word-of-mouth and attention from local audiences
Strengthened the perception of creativity and innovation around the event
More work
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