Zürich Marathon

Website

Client:

Year:

2023

Unit:

Brand.Building

The Zurich Marathon represents athletic excellence, urban lifestyle experiences, and a strong sense of community. Campbell & Jones was commissioned to digitally redefine the brand, strengthen the event website visually, and craft content that seamlessly combines orientation and excitement.

Scope

Reimagined the Zurich Marathon brand and translated it into a contemporary digital presence
Developed a modern, emotional visual identity capturing both competition energy and the city’s atmosphere
Designed a user experience concept built around clarity and intuitive navigation
Created an editorial framework with modular text templates adaptable across communication channels
Integrated agile tools for quick content updates, ensuring flexible and dynamic event communication

Impact

Established a clear brand position for the Zurich Marathon as Switzerland’s premium running event
Delivered a redesigned website that increases visitor engagement and simplifies navigation
Improved registration flows, resulting in higher sign-ups and stronger participation
Secured consistent brand presence across digital and print channels, boosting recognition and trust
Earned positive feedback from stakeholders and participants on usability and the refreshed, energetic identity