Microsoft
Cybersecurity Campaign
The Cybersecurity Awareness Campaign for Microsoft Switzerland was designed to provoke attention and safeguard digital literacy. Campbell & Jones was tasked with conceptualizing and crafting content and planning a targeted media campaign to raise awareness of online risks while spotlighting Microsoft’s new “Cyber School” course.
Scope
Developed three short video clips featuring everyday scenarios to illustrate how easily cyberattacks can occur unnoticed
Transformed raw narratives into polished media assets—videos and images—designed for maximum attention and urgency
Executed a strategic media campaign across LinkedIn and Google Ads channels
Directed all campaign traffic to Microsoft’s newly launched “Cyber School” course, positioning it as the proactive solution to rising digital threats
Impact
Amplified Microsoft’s online presence and credibility in cybersecurity training
Connected real-world vulnerability with the empowering solution of Cyber School
Achieved high visibility and engagement across professional and search platforms
Successfully drove user engagement and enrollment toward the Cyber School course
Positioned Microsoft as both a thought leader and dependable educator in the tech-security space
Received strong stakeholder feedback for clarity, emotional resonance, and effectiveness in turning concern into informed action
More work
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