Fleurs de Lou
Fleurs de Lou set out to reimagine the act of gifting flowers – making it more personal, modern, and emotionally meaningful. Campbell & Jones developed the brand from the ground up, creating a flower label that balances high design with accessibility and a digital-first user experience.
Scope
Brand creation including positioning and identity
Packaging concept and visual system
E-commerce design and UX development
Content concept including product photography and storytelling
Built an inclusive and emotionally resonant visual identity
Designed a flexible packaging system with high tactile quality
Developed a smooth and intuitive online flower ordering experience
Created customizable greeting cards as part of the customer journey
Produced original photo content to convey mood, detail, and intent
Impact
Strong engagement from first-time and returning customers
Increase in average order value via upselling personalization features
High customer satisfaction and strong product reviews
Recognized for design quality and gifting experience in local media
Created a brand that bridges aesthetics, usability, and emotional value
More work
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