Fleurs de Lou

Celebrating nature

Client:

Fleurs de Lou

Year:

2025

Unit:

Brand Building

Scope

- Brand creation including positioning and identity
- Packaging concept and visual system
- E-commerce design and UX development
- Content concept including product photography and storytelling
- Built an inclusive and emotionally resonant visual identity
- Designed a flexible packaging system with high tactile quality
- Developed a smooth and intuitive online flower ordering experience
- Created customizable greeting cards as part of the customer journey
- Produced original photo content to convey mood, detail, and intent

Impact

- Strong engagement from first-time and returning customers
- Increase in average order value via upselling personalization features
- High customer satisfaction and strong product reviews
- Recognized for design quality and gifting experience in local media
- Created a brand that bridges aesthetics, usability, and emotional value

Fleurs de Lou set out to reimagine the act of gifting flowers – making it more personal, modern, and emotionally meaningful. Campbell & Jones developed the brand from the ground up, creating a flower label that balances high design with accessibility and a digital-first user experience.