Adam + Uva
Adam + Uva is Campbell & Jones' own take on what a non-alcoholic beverage brand should be: bold, unapologetic, and lifestyle-driven. Created from scratch, the project was our response to a rising demand for sophisticated, alcohol-free alternatives – with the aim to define a new category that blends taste, aesthetics, and cultural relevance.
Scope
Full brand creation and market positioning
Naming, visual identity, and packaging design
Digital presence: e-commerce, content, and campaign strategy
End-to-end development: from concept to production, distribution, and community building
Developed a confident, design-forward identity with strong visual storytelling
Created premium packaging with a tactile and minimalist finish
Built an e-commerce platform with modern UX and seamless order flow
Launched a social-first content strategy across Instagram and TikTok
Activated lifestyle collaborations to build community and desirability
Impact
Over 290,000 cans sold in the first year
Listed at Coop.ch, and distributed via national beverage partners
Gained 3,000+ organic followers on Instagram
Positioned next to leading global brands on shelf
Established as a credible, culturally relevant voice in the non-alcoholic drinks space
More work
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