Adam + Uva

A Sip of Rebellion

Client:

Adam + Uva

Year:

2025

Unit:

Brand Building

Scope

- Full brand creation and market positioning
- Naming, visual identity, and packaging design
- Digital presence: e-commerce, content, and campaign strategy
- End-to-end development: from concept to production, distribution, and community building
- Developed a confident, design-forward identity with strong visual storytelling
- Created premium packaging with a tactile and minimalist finish
- Built an e-commerce platform with modern UX and seamless order flow
- Launched a social-first content strategy across Instagram and TikTok
- Activated lifestyle collaborations to build community and desirability


Impact

- Over 290,000 cans sold in the first year
- Listed at Coop.ch, and distributed via national beverage partners
- Gained 3,000+ organic followers on Instagram
- Positioned next to leading global brands on shelf
- Established as a credible, culturally relevant voice in the non-alcoholic drinks space

Adam + Uva is Campbell & Jones' own take on what a non-alcoholic beverage brand should be: bold, unapologetic, and lifestyle-driven. Created from scratch, the project was our response to a rising demand for sophisticated, alcohol-free alternatives with the aim to define a new category that blends taste, aesthetics, and cultural relevance.

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