Le Piano Symphonique
Le Piano Symphonique is the prestigious annual piano festival of the Luzerner Sinfonieorchester, bringing world-renowned pianists to KKL Lucerne each January. The challenge was creating a sophisticated sub-brand identity that commands attention during peak cultural season while maintaining clear connection to the mother brand.
Scope
Sub-brand development maintaining visual connection to orchestra identity
Artist-focused communication strategy highlighting international performers
Seasonal campaign approach from autumn through festival execution
Festival-specific materials emphasising intimate, world-class performances
Integrated promotional system leveraging established "L" framework
Impact
Successful positioning as a premium cultural event within Switzerland's classical music calendar
The concentrated campaign approach effectively builds anticipation and establishes the festival as an essential experience for classical music connoisseurs
More work
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