Microsoft
Brand Space
To mark Microsoft Switzerland’s 30th anniversary, a unique brand space was created in the heart of Zurich at Paradeplatz. The Microsoft House was conceived as a hybrid destination – combining retail, workspace, and immersive experience. Campbell & Jones was brought on board to lead the concept, design, and full execution of the space.
Scope
Spatial concept and design development
Experience strategy across three floors
Content production and digital activation planning
On-site implementation and coordination
Transformed a vacant city space into a branded hub with shop, co-working, and event areas
Merged retail storytelling with interactive tech installations
Created multi-sensory experiences tied to Microsoft’s values: innovation, connection, community
Designed seamless transitions between professional space and emotional storytelling
Produced content across formats: from digital walls to event documentation
Impact
Over 1,000 visitors per week during activation
Strong social media engagement and event turnout
Strengthened Microsoft’s positioning as an open, community-oriented tech brand
High-quality partner and customer interactions on site
Created a memorable, physical brand touchpoint in the heart of Zurich
More work
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