On
Dominic Lobalu
To celebrate Dominic Lobalu and his inspiring journey, we organized an exclusive event for On. From scouting the perfect location to personalizing water bottles with artist ‘Babybrusher’, managing catering by Gino Miodragovic and his team, and setting the vibe with DJ Seyna, every detail was carefully curated. Dominic, a remarkable South Sudanese refugee and acclaimed runner with numerous awards, was the star of the evening. He shared his story, reflecting on the challenges he’s overcome, before leading guests on a community run through Zurich. Afterward, the celebration continued with music, food, and drinks, creating an unforgettable experience for all attendees.
Scope
Designed a unique evening celebrating Dominic Lobalu’s journey and achievements
Set design and graphic event elements
Identified a fitting location in Zurich to host the event
Created personalized items for guests
Oversaw catering and beverage service
Set the tone with a live DJ performance
Organized a community run led by Dominic, allowing attendees to engage directly
Impact
100 invited guests – highlighted Dominic Lobalu’s inspiring journey, reaching and motivating a broad audience
Brought guests together for an interactive experience through the community run
Left attendees with a lasting impression through music, food, and personalized touches
Strengthened the relationship between On and its community by celebrating values of perseverance and achievement
Generated excitement and conversation around both Dominic’s story and the brand
More work
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