Hyundai
Roadshow
Over the course of two months, Campbell & Jones took Hyundai’s vision on the road with a nationwide tour across Switzerland. To bring the brand to life, we designed and built a sleek, modern roadshow container from the ground up. Showcased at eight locations across the country, it became the hub where visitors could discover Hyundai up close – and even take test drives in a variety of models.
Scope
Creation of a multifunctional, modern roadshow container tailored to Hyundai’s brand
Selection and planning of 8 strategically relevant sites across the country, with defined goals per region
Development of interactive touchpoints,dsa including a lead generation game and an online competition with prizes
Test drives with multiple Hyundai models, supported by a premium coffee barista experience to attract visitors
Full-service planning and coordination over 8 weeks, with dedicated event managers, staff, and hosts at every location
Impact
40’000 traffic – expanded Hyundai’s visibility across Switzerland with a strong presence in key locations
521 visitors – created meaningful engagement with both existing customers and new audiences
146 leads generated – sparked genuine interest and built stronger brand connections
42 test drives – enabled hands-on experiences through test drives
Increased participation through interactive competitions and activations
Delivered a memorable brand experience with a modern, inviting setup
More work
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