DS Automobiles
Rivoli 2.0
Scope
In collaboration with DS Automobiles, Campbell & Jones developed the DStinations Travel Guide – a curated journey through Switzerland’s most scenic roads, boutique stays, and hidden culinary spots. From concept and naming to editorial direction and design, we shaped a sophisticated guide to elegant escapes, brought to life by photographer Thomas Stöckli and writer Jorge S.B. Guerreiro. The project extended beyond print, activating live experiences in Lausanne and Basel that connected audiences to the DS lifestyle through art, fashion, and food.
Impact
The DStinations guide quickly became more than a publication – it evolved into a mobile cultural platform. Pop-up events in Lausanne’s Studio Raphael Lutz and Basel’s Galerie Durchgang drew in local creatives, press, and design lovers. Fashion label Louis Origin and designer BaSi joined the journey, while collaborations with Mode Suisse and others helped establish RIVOLI as a traveling showcase of French refinement and Swiss creativity. Each stop strengthened the DS brand’s cultural relevance – and deepened its growing community.
With DStinations, we didn’t just create a guide – we created momentum. A movement. A way of experiencing Switzerland through the lens of DS.
More work
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