Luzerner Sinfonieorchester
Client:
Luzerner Sinfonieorchester
Year:
2025
Unit:
Brand Building
Scope
- Development of a dual-brand strategy for the orchestra and its festival
- Visual identity system with emotional, tactile aesthetics
- Co-creation process involving management, communications, and design leads
- Consulting on implementation across print, digital, and campaign assets
- Introduction of a dynamic visual system centered on the “L” as a flexible framing element
- Distinct yet visually connected identity for Le Piano Symphonique
- Typographic concept balancing elegance and readability
- Visual storytelling that amplifies cultural presence and emotional resonance
Impact
- Stronger brand recognition across Switzerland’s cultural landscape
- Successful launch of the sub-brand with a distinctive festival identity
- Positive media coverage and improved audience engagement
- More efficient content implementation through a modular design system
Luzerner Sinfonieorchester, resident orchestra of the KKL Lucerne, combines international excellence with strong cultural roots. The goal of the project was to create a future-ready brand identity – including its sub-brand Le Piano Symphonique – that resonates with classical music lovers while appealing to a younger, design-conscious audience.
More work
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