Luzerner Sinfonieorchester

Client:

Year:

2022 - 2025

Unit:

Brand.Building

The Luzerner Sinfonieorchester, resident orchestra of the KKL Lucerne, combines international excellence with strong cultural roots. As the mother brand encompassing chamber music and community programs, our three-year partnership has focused on creating a comprehensive brand identity that resonates with classical music lovers while appealing to a younger, design-conscious audience.

Batch.Works product catalogue book on a work top with a graphic printed image on the front

Scope

Development of a comprehensive brand architecture for the orchestra and its sub-formats
Visual identity system with emotional, tactile aesthetics centred on the flexible "L" element
Co-creation process involving management, communications, and design leads
Consulting on seasonal communication strategy and implementation across print, digital, and campaign assets
Introduction of a dynamic visual system centred on the “L” as a flexible framing element
Implementation of dynamic "L" installations and animated campaign elements
Integrated merchandise and promotional material concepts
Visual storytelling that amplifies cultural presence and emotional resonance

Impact

Stronger brand recognition across Switzerland's cultural landscape with sustained audience engagement over three years
The modular design system enables efficient content implementation from intimate chamber music to large-scale outdoor events, including the orchestra's first open-air series
Positive media coverage and improved audience engagement