KINU
For KINU, a holistic therapy practice rooted in Traditional Chinese Medicine, we created a calm and immersive brand world designed around the feeling of warmth, softness and protection. Inspired by the idea of the cocoon, we developed an identity that translates care and presence into every touchpoint — from the visual language to the digital experience.
Scope
Brand strategy and visual direction
Logo design, typography, colour palette and illustration system
Development of the complete brand identity
Website design and digital experience
Art direction across imagery, forms and visual applications
Creation of a cohesive brand world across print and digital touchpoints
Impact
A calm, contemporary identity rooted in trust and emotional connection
A distinctive visual language inspired by softness, protection and balance
A digital experience that reflects the atmosphere of the practice
A holistic brand world that creates a sense of safety from the very first interaction
More work
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