Cherry On Top
Pilates
From a familiar identity to a bold, playful visual world that brings Cherry on Top’s personality to life across social media.
Scope
For Cherry on Top Pilates, we evolved the existing visual identity into a bold, playful and flexible design system for social media. Building on the brand’s foundations, we introduced expressive typography, vibrant colours, playful cherry illustrations, signature blur effects inspired by the heated rooms and graphic stars referencing Pilates movements. Together, these elements create a distinctive visual language that captures the brand’s personality while allowing for creativity and consistency across digital touchpoints.
Impact
A stronger, more expressive visual identity that builds on the brand’s existing character
A distinctive design language that brings Cherry on Top’s personality and Pilates experience to life
A flexible visual system that ensures consistent yet creative communication across social media
A bold, recognisable digital presence that feels unmistakably Cherry on Top
More work
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