bluu
from brand strategy to webshop
From shared beliefs to a clear identity and a cohesive digital experience.
Scope
For Hux.Agency, we worked closely with the bluu team to develop a brand strategy that reflects their beliefs and ambitions. Building on this foundation, we refreshed the visual identity and shaped it into a clear, flexible design system for future use. It all came together in the new webshop, where we designed the complete user interface to bring the brand’s refreshed direction to life.
Impact
A clear brand strategy rooted in bluu’s beliefs and ambitions
A refreshed visual identity that connects the brand’s strategy with its digital presence
A flexible design system that supports consistent brand communication and future growth
A cohesive webshop interface that brings the refreshed identity into the shopping experience
More work
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