Restaurant Turbinenbräu

Year:

2021

Unit:

Brand.Building

Turbinenbräu is a beloved dining and event venue in Zurich’s District 9 that combines industrial aesthetics with cozy hospitality—complete with direct views into the brewery. Campbell & Jones was entrusted with crafting the brand identity, designing the restaurant’s visual concept, building its web presence, and shaping the interior to create an immersive brewhouse experience.

Scope

  • Defined Turbinenbräu brand identity from the ground up, spanning logo, collateral, and digital presence

  • Developed a visual concept blending industrial textures with warm, inviting elements to reflect a modern brewhouse

  • Extended brand narrative into interior design, curating layout and materials to balance comfort with raw architectural character

  • Designed and built a web platform to showcase the brand story, highlight ambiance, and ensure consistency across touchpoints


Impact

  • Positioned Turbinenbräu as a premier urban brewery destination in Zurich’s Altstetten

  • Created an immersive interior and cohesive brand identity recognized as both casual yet refined

  • Established the venue as an exceptional eatery and event location

  • Delivered a fully integrated website that aligns the digital experience with the sensory appeal of the venue

  • Praised by patrons and stakeholders for compelling brand expression, inviting atmosphere, and seamless blend of design, storytelling, and hospitality

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