WHAT WE DID
We created a concept for the pop-up house at Paradeplatz in Zurich, where we focused on different important topics and areas of Microsoft for their 30 years aniversay in Switzerland. Spread across three floors, the Microsoft House connected creativity, curiosity and digital future.
Conception, Overall Design, Planning, Development and Implementation
With combined forces, we transformed this raw location into a unique temporary store, an experience space and an open working area. With a simple yet integrative approach, a sticker on the window directly asked people to interact and push the button, which then changed the colors of the indoor lighting. The striking and colorful Microsoft Pop-up House caught attention of passers-by.