Our campaign was: "We Act Green" – that’s the answer. With this clear statement, Jelmoli is demonstrating responsibility and drawing attention to the issue. The deliberately selected photo locations with local producers show, in addition to modern imagery, the importance of proximity and trust in regional partners, as well as the relevance of using more regional products. This idea runs through the entire production, from the content of the subjects to the outfits and the locations.
Concept & Strategy, Design, Content Production and Paid Media Campaign
WHAT WE DID
A media campaign to promote "Green Act Day". With the “Green Act” Jelmoli is assuming its social responsibility as the largest omnichannel department store in Switzerland and has appointed Karen Fleischmann as sustainability ambassador as part of the initiative.
Fashion & Lifestyle