Five Pounds

«Be Royal meets immersive branding»

Today, more than ever, branding is about experience. And a real-life experience where you become part of the happening belongs to the most engaging ones.


Together with Café Royal’s management and marketing team, branding agency Branders and design agency Studio Schoch, we created an experience pop-up where you could prove to yourself that you have guts. An experience fully aligned with the the brand's new attitude to life «Be Royal».


From concept definition over city activation and live event to storytelling engagement and communications, we created Zurich’s ultimate pop-up experience from scratch.


For more information, stats and insights, please contact us.


Café Royal, Delica


October 2018



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