«The Cannes experience»
During the 72nd edition of the Cannes Film Festival, we created a bohemian experience for Dyson in a villa overlooking the beautiful coastal city in the south of France.
For ten days, media and influencers from different markets were flown in to experience the Dyson villa. A diverse and well structured schedule, including yoga sessions, healthy food workshops, the newest Dyson technologies and a boat trip, made the adventure unforgettable and unique.
In collaboration with the Dyson team, the #dysonvilla was thought up, designed and executed within four weeks (Yes, we Cannes!).
For more information, stats and insights, please contact us.
Dyson SA France