Dyson EC Launch
Indoor climate was the main topic of the Dyson EC event in Zurich. On the occasion of the new product launch, we organized a corporate event in collaboration with the Dyson PR team.
To demonstrate how easily Dyson air purifiers can be integrated in an urban environment, we chose "Cigarettenfabrik" (an old cigarette factory), a suitably urban and metropolitan venue where we hosted guests from the Swiss media sector as well as influencers.
Dyson engineers showcased the new products, features and innovations primarily focussing on the technological aspect. In addition, experts of the healthcare sector held speeches on the subject of clean air and its context.
Conception, planning, development and implementation by Campbell & Jones.
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