«Makers of today»
After a close neck-and-neck race, we were named the winner (Yay!) for the most creative concept for a pop-up bar within the campaign "Schweppes sucht die Macher von heute".
We then set up the speak-easy bar "Die Apotheke" (The Pharmacy) with the main goal to surprise visitors with yet unseen and unknown ideas – throughout the whole pop-up concept.
For instance, guests could design their own drinks by choosing different ingredients and various flavors. Combined with other activities, this hidden bar experience was the real deal.
The activation was through our network and local media collaborations.
For more information, stats and insights, please contact us.