The video with Dario Cologna was shot in Davos and we visited his hometown together with Lynn Grütter. He talked about his career and experiences, as we drove around his favorite places and training spots in the snow. With Jérémie we focused on his different extreme sports and linked them with the matching MINI car model.
Video Concept & Idea, Content Production and Planning
WHAT WE DID
We produced videos for two BMW MINI partners in Switzerland, where we also integrated their ambassadors as protagonists. The first video was with 4-time Olympic champion Dario Cologna and the second video with pro free skier Jérémie Heitz.